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IDEO: Building Creative Confidence

David and Tom Kelley of IDEO explain “creative confidence” and talk about how innovators with a technical orientation can develop it.

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•  3.1 Ideation •  David Kelley •  IDEO •  Tom Kelley • 

IDEO: Nurturing Personal Creativity

David and Tom Kelley of IDEO share tips for fostering one’s natural creativity.

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•  3.1 Ideation •  David Kelley •  IDEO •  Tom Kelley • 

IDEO: Brainstorming and Other Ideation Techniques

David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming.

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•  3.1 Ideation •  David Kelley •  IDEO •  Tom Kelley • 

IDEO: Deciding What to Work On After an Ideation Session

David and Tom Kelley of IDEO describe their approach for assessing the merit of ideas after brainstorming.

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•  3.2 Initial Concept Selection •  David Kelley •  IDEO •  Tom Kelley • 

IDEO: Letting Go of Ideas

David and Tom Kelley of IDEO underscore the importance of not getting too attached to any single idea following ideation.

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•  3.2 Initial Concept Selection •  David Kelley •  IDEO •  Tom Kelley • 

IDEO: Medtech Prototyping

David and Tom Kelley of IDEO share their approach to medtech prototyping.

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IDEO: Designing for Value

David and Tom Kelley of IDEO comment on how “value” is becoming an increasingly important design constraint.

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IDEO: Designing for Emerging Countries

David and Tom Kelley of IDEO discuss how they approach designing for users in developing countries.

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IDEO: Designing for Healthcare Consumers

David and Tom Kelley of IDEO outline some key considerations when designing healthcare products for a consumer user base.

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