Video Library

Currently Viewing: IDEO

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ideo-build-creative-conf

IDEO: Building Creative Confidence

David and Tom Kelley of IDEO explain “creative confidence” and talk about how innovators with a technical orientation can develop it.

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ideo-nurture-personal-creative

IDEO: Nurturing Personal Creativity

David and Tom Kelley of IDEO share tips for fostering one’s natural creativity.

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ideo-brainstorming-and-other-ideation

IDEO: Brainstorming and Other Ideation Techniques

David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming.

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ideo-decide-what-to-do-after

IDEO: Deciding What to Work On After an Ideation Session

David and Tom Kelley of IDEO describe their approach for assessing the merit of ideas after brainstorming.

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ideo-letting-go

IDEO: Letting Go of Ideas

David and Tom Kelley of IDEO underscore the importance of not getting too attached to any single idea following ideation.

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ideo-medtech-prototyping

IDEO: Medtech Prototyping

David and Tom Kelley of IDEO share their approach to medtech prototyping.

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ideo-designing-for-value

IDEO: Designing for Value

David and Tom Kelley of IDEO comment on how “value” is becoming an increasingly important design constraint.

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ideo-design-for-emerg-country

IDEO: Designing for Emerging Countries

David and Tom Kelley of IDEO discuss how they approach designing for users in developing countries.

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ideo-designing-for-consumers

IDEO: Designing for Healthcare Consumers

David and Tom Kelley of IDEO outline some key considerations when designing healthcare products for a consumer user base.