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Currently Viewing: EarLens

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earlens-the-product

EarLens: The Product

Bill Facteau, CEO of EarLens, describes his company’s offering and the benefits it provides.

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earlens-stakeholders

EarLens: Stakeholders

Bill Facteau, CEO of EarLens, explains the three primary stakeholders for his company’s technology and how the product’s benefits translate into value propositions for those groups.

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earlens-stakeholder-adoption

EarLens: Driving Stakeholder Adoption

Bill Facteau, CEO of EarLens, discusses how his company intends to drive adoption within each key stakeholder group.

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earlens-anticipate-minimize1

EarLens: Anticipating and Minimizing Resistance

Bill Facteau, CEO of EarLens, comments on where and why the company could face stakeholder resistance and what it is doing to proactively mitigate those risks.

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earlens-sales-and-dist

EarLens: Choosing a Sales & Distribution Model

Bill Facteau, CEO of EarLens, describes how his company thought about choosing a sales and distribution approach.

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earlens-rolling-out-sales

EarLens: Planning the Sales Roll-Out

Bill Facteau, CEO of EarLens, shares how and why his company intends to take a measured approach to rolling out its product in the U.S.

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earlens-comp-advantage

EarLens: Competitive Advantage

Bill Facteau, CEO of EarLens, explains how EarLens will differentiate itself from its competition and offers advice for establishing a competitive advantage.