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EarLens: The Product
Bill Facteau, CEO of EarLens, describes his company’s offering and the benefits it provides.
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EarLens: Stakeholders
Bill Facteau, CEO of EarLens, explains the three primary stakeholders for his company’s technology and how the product’s benefits translate into value propositions for those groups.
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EarLens: Driving Stakeholder Adoption
Bill Facteau, CEO of EarLens, discusses how his company intends to drive adoption within each key stakeholder group.
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EarLens: Anticipating and Minimizing Resistance
Bill Facteau, CEO of EarLens, comments on where and why the company could face stakeholder resistance and what it is doing to proactively mitigate those risks.
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EarLens: Choosing a Sales & Distribution Model
Bill Facteau, CEO of EarLens, describes how his company thought about choosing a sales and distribution approach.
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EarLens: Planning the Sales Roll-Out
Bill Facteau, CEO of EarLens, shares how and why his company intends to take a measured approach to rolling out its product in the U.S.
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EarLens: Competitive Advantage
Bill Facteau, CEO of EarLens, explains how EarLens will differentiate itself from its competition and offers advice for establishing a competitive advantage.