Video Library

Currently Viewing: Bill Facteau

Show more
earlens-the-product

EarLens: The Product

Bill Facteau, CEO of EarLens, describes his company’s offering and the benefits it provides.

Show more
earlens-stakeholders

EarLens: Stakeholders

Bill Facteau, CEO of EarLens, explains the three primary stakeholders for his company’s technology and how the product’s benefits translate into value propositions for those groups.

Show more
earlens-stakeholder-adoption

EarLens: Driving Stakeholder Adoption

Bill Facteau, CEO of EarLens, discusses how his company intends to drive adoption within each key stakeholder group.

Show more
earlens-anticipate-minimize1

EarLens: Anticipating and Minimizing Resistance

Bill Facteau, CEO of EarLens, comments on where and why the company could face stakeholder resistance and what it is doing to proactively mitigate those risks.

Show more
earlens-sales-and-dist

EarLens: Choosing a Sales & Distribution Model

Bill Facteau, CEO of EarLens, describes how his company thought about choosing a sales and distribution approach.

Show more
earlens-rolling-out-sales

EarLens: Planning the Sales Roll-Out

Bill Facteau, CEO of EarLens, shares how and why his company intends to take a measured approach to rolling out its product in the U.S.

Show more
earlens-comp-advantage

EarLens: Competitive Advantage

Bill Facteau, CEO of EarLens, explains how EarLens will differentiate itself from its competition and offers advice for establishing a competitive advantage.