NeilMed: The Sinus Rinse Product
Dr. Ketan Mehta, CEO and founder of NeilMed Pharmaceuticals, describes his company’s product and the need it addresses.
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NeilMed: Developing a Blended Business Model
Dr. Ketan Mehta, CEO and founder of NeilMed Pharmaceuticals, explains his company’s blended business model and some of the advantages it creates.
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NeilMed: Challenges of the Company’s Approach
Dr. Ketan Mehta, CEO and founder of NeilMed Pharmaceuticals, discusses some of the challenges of over-the-counter and physician-sell products.
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NeilMed: Starting with Physician-Sell
Dr. Ketan Mehta, CEO and founder of NeilMed Pharmaceuticals, explains how the physician-sell model enabled his company to generate its early sales.
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NeilMed: Penetrating the Retail Chains
Dr. Ketan Mehta, CEO and founder of NeilMed Pharmaceuticals, describes how his company eventually established a foothold in retail sales.