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IDEO: Building Creative Confidence
David and Tom Kelley of IDEO explain “creative confidence” and talk about how innovators with a technical orientation can develop it.
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IDEO: Nurturing Personal Creativity
David and Tom Kelley of IDEO share tips for fostering one’s natural creativity.
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IDEO: Brainstorming and Other Ideation Techniques
David and Tom Kelley of IDEO discuss alternatives to traditional brainstorming.
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IDEO: Deciding What to Work On After an Ideation Session
David and Tom Kelley of IDEO describe their approach for assessing the merit of ideas after brainstorming.
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IDEO: Letting Go of Ideas
David and Tom Kelley of IDEO underscore the importance of not getting too attached to any single idea following ideation.
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IDEO: Medtech Prototyping
David and Tom Kelley of IDEO share their approach to medtech prototyping.
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IDEO: Designing for Value
David and Tom Kelley of IDEO comment on how “value” is becoming an increasingly important design constraint.
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IDEO: Designing for Emerging Countries
David and Tom Kelley of IDEO discuss how they approach designing for users in developing countries.
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IDEO: Designing for Healthcare Consumers
David and Tom Kelley of IDEO outline some key considerations when designing healthcare products for a consumer user base.