EarLens: The Product
Bill Facteau, CEO of EarLens, describes his company’s offering and the benefits it provides.
EarLens: Stakeholders
Bill Facteau, CEO of EarLens, explains the three primary stakeholders for his company’s technology and how the product’s benefits translate into value propositions for those groups.
EarLens: Driving Stakeholder Adoption
Bill Facteau, CEO of EarLens, discusses how his company intends to drive adoption within each key stakeholder group.
EarLens: Anticipating and Minimizing Resistance
Bill Facteau, CEO of EarLens, comments on where and why the company could face stakeholder resistance and what it is doing to proactively mitigate those risks.
EarLens: Choosing a Sales & Distribution Model
Bill Facteau, CEO of EarLens, describes how his company thought about choosing a sales and distribution approach.
EarLens: Planning the Sales Roll-Out
Bill Facteau, CEO of EarLens, shares how and why his company intends to take a measured approach to rolling out its product in the U.S.
EarLens: Competitive Advantage
Bill Facteau, CEO of EarLens, explains how EarLens will differentiate itself from its competition and offers advice for establishing a competitive advantage.